It’s no surprise that many businesses have made SEO an important part of their marketing strategy – simply put, SEO stands for search engine optimization. By using a combination of specific tactics and measures such as perfecting your website’s visibility and understanding your target audience, you can increase the amount of traffic and leads from search engine results. Utilizing the best practices in SEO is key to putting your business on the map in the digital landscape. Using effective techniques like link building, keyword optimization, and content writing can help add relevance to a website while ensuring maximum reach amongst consumers as they search online. The goal is to understand how search engines work, figure out what drives people’s behavior in terms of words or subjects chosen when they look something up, then optimize content accordingly. This means following rigid rules set up by popular search engines like Google while delivering high-caliber content to them regularly.