Pay-per-click advertising, also known as PPC advertising, is a type of online advertising model where advertisers pay each time a user clicks on one of their ads. This advertising model has become increasingly popular in recent years due to its effectiveness in generating traffic and leads for businesses of all sizes.

Advantages of Pay Per Click marketing

  • Targeted advertising: With PPC, you can target specific audiences based on demographics, location, interests, and other factors, allowing you to reach your ideal customers.
  • Cost-effective: You only pay when someone clicks on your ad, making it a cost-effective way to reach potential customers.
  • Immediate results: PPC ads appear at the top of search results and social media feeds, providing immediate visibility and potential leads for your business.
  • Measurable results: PPC platforms provide detailed analytics and reporting, allowing you to measure the effectiveness of your campaigns and make data-driven decisions.
  • Flexibility: You can adjust your campaigns in real-time based on performance data, allowing you to optimize for better results and return on investment.
  • Brand exposure: Even if someone doesn’t click on your ad, they still see your brand name and message, increasing brand exposure and awareness.
  • Competitive advantage: If your competitors aren’t using PPC, it can give you an advantage in the market and allow you to capture more leads and sales.


Read more: What is PPC Advertising? Learn about Pay per click marketing.

How Can Zardness Help with Pay Per Click Advertising?

  • Account Setup
  • Ad Creation and Optimization
  • Bid Strategy
  • Keyword Research
  • Analysis of Your Industry Competitors
  • Landing Page Optimization
  • Conversion Tracking & ROI
  • Monthly Reporting
  • Retargeting
  • Quality Score Refinement
  • Split A/B Ad Testing
  • Ongoing Campaign Monitoring



Where will my ads show?

Depending on how you target your ad and what PPC platform you are using, your ads can show in different places.

Search engine text search:

Your ad can be seen in the “Sponsored Results” when someone searches for a specific product or service. It can also be displayed on other websites under “Sponsored Ads or Sponsored Links”.


Adwords display:

When you advertise on the Google Display Network, your ads can appear across a large collection of websites, mobile apps and video content. It can also appear on websites with Google advertising as well as Youtube.

Social media platforms:

Ad will show in feed or right top corner.


How long will it take to get effective results?

Many companies will say “We tried Google Adwords but it didn’t work for us.” However, by looking into their Google Adword history we can see most of them set up a poorly configured campaign, run it for only a couple of weeks and then stop.

One of the most important things to understand about Google Adwords is that you cannot get effective results in a month. Even for experts, results take time. There’s a lot of testing to get high traffic, good ROI and lower costs. The best way to maximize your ad dollars is to run your campaigns for at least 3 to 6 months before you can really get an idea of how things are going.

How much will it cost?

The cost of PPC advertising depends on the industry, keyword competition, and geographic area. There is no set dollar amount you are charged per click. Instead, it varies by keyword depending on the level of competition. If you want to control the amount of money you spend, you can set a maximum daily or lifetime budget.

Read more: How much does Google Adwords cost?

Hiring a PPC consultant offers several critical benefits

  • Allows you to build a sound campaign structure from Day 1
  • Saves you time, money and frustration trying to manage a campaign alone
  • Consistent monitoring and optimization
  • Frees you to concentrate on your core business

Do you need help with your PPC advertising?