Social Media Marketing


Social Media Marketing

Social media marketing, also called SMM, is a way for businesses to reach out to their potential customers. With some of the biggest platforms you can reach out to a large audience and share relevant content about your brand or store.

The goal is to create content that users will share with their social network to increase brand exposure and broaden customer reach. No matter what you sell, using social media as a marketing tool will grow your brand in a cost effective way.


Why is Social Media important for businesses?

Your brand doesn’t really exist online if you’re not represented across all social media channels. You need to regularly interact with your followers to:

  • Reach a larger audience globally
  • Improve customer service
  • Increase brand awareness
  • Grow your sales


Know your platform

Who is your audience? Every social media platform has a different audience and it’s important to only focus on the platforms where you know your target group is.

Some of the biggest platforms include:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Linkedin
  • Youtube
  • Snapchat

View the entire list of social media platforms Wikipedia put together:


Paid Social Media

One of the best ways to reach out to the right customers is through paid social media advertising. The ads are highly customizable which leads to a higher ROI (return on investment). It allows you to target users by location, interests, the pages they like and sometimes even purchase history. Several platforms let you install pixels on your site so you can track conversions and retarget the users who visit you which might lead to more sales!


How can Zardness help with your social media

If you’re maintaining Facebook, Twitter, Instagram, Linkedin and possibly other social media networks, it might be challenging to keep updates consistent and engaging.

Zardness helps to:

  • Post to social media accounts on a daily basis
  • Create high quality content
  • Engage with followers
  • Grow your follower base
  • Get more interactions per post
  • Get more clicks to your website
  • Promote specific products or services (paid advertising)
  • Track results


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