Search engine optimization (SEO) is an ever-evolving field, and staying up to date with the latest trends is essential for any business that wants its website to be seen by potential customers. 2023 will be no exception, as the SEO landscape will continue to morph and change. Let’s take a look at some of the top SEO trends to watch out for in the coming year. 

1. Mobile Optimization 

It’s not news that mobile optimization is important—in fact, it’s been a key factor in SEO for several years now. But in 2023, mobile optimization will be more important than ever before. As more and more people make use of mobile devices to surf the web, having a website that is optimized for these smaller screens will become an absolute must if you want your site to remain competitive. This means optimizing your content for both desktop and mobile users, creating an easy-to-use navigation menu on your site, and ensuring that all images are optimized for mobile devices. 

2. Voice Search 

Voice search has been growing in popularity over the past few years, and it looks like this trend isn’t going away anytime soon. In 2023, voice search will become even more prevalent as more people begin using AI-powered voice assistants like Amazon Alexa or Apple Siri to find what they’re looking for online. 

To stay ahead of the competition in 2023, make sure your SEO strategy centers around optimizing for voice searches and conversational queries. Doing so will enable you to capitalize on this innovative technology and ensure that customers find exactly what they’re looking for!

3. Optimize For Online Shoppers

As more and more consumers move their shopping activity online, Google is developing its offerings to remain competitive in the industry. Users can take advantage of free product listings at zero commission fees with a guarantee for an improved buyer experience through tailored services such as Google’s Shopping. It provides customers with easier access to relevant products while simultaneously providing businesses increased visibility on search results pages – allowing both sides of commerce to benefit from this transformation in shopping habits.

4. Include video marketing 

Brands have rapidly embraced video platforms such as YouTube and TikTok to create powerful marketing tools. 86% of companies are now utilizing this method to drive conversions and generate leads. With the help of these channels, businesses can easily engage with potential customers on an entirely new level.

As people increasingly turn to videos as they search for services and products, Google has responded by providing new features that help users access desired information more quickly. This makes it essential for businesses to make video marketing a key element of their SEO strategy in 2023 in order to succeed.

How can you optimize for search engines in 2023?

  • Optimize the website for mobile and test functionality on different devices and sizes
  • Improve website speed
  • Optimize for keywords in your product listings on Google Shopping
  • Incorporate keywords into alt tags for your images 
  • Create videos about topics related to your service or product that address a consumer’s need
  • Use keywords when it comes to labeling your videos
  • Optimize voice search with conversational phrasing in mind


The world of SEO is constantly evolving – but one thing remains clear: those who are able to stay ahead of current SEO trends are likely to have greater success with their online presence than those who don’t bother keeping up with industry changes at all times! In 2023, businesses should focus on optimizing their sites for mobile devices; adapting their content so that it can be easily discovered through voice searches; optimizing for online shoppers; and including video marketing as a part of their SEO strategy. By doing so, they can ensure that their websites remain competitive throughout the upcoming year!

How Zardness Can Help With SEO Marketing

Zardness SEO professionals can help you get ahead of the competition in 2023! With knowledge and experience, our experts will work with your business to develop an SEO strategy that leverages the top trends for optimized digital marketing and Google algorithms. With our innovative tools and techniques, we can implement SEO strategies that will guarantee success.

Contact Zardness today to create a marketing plan that will improve your SEO rankings in 2023.