What You Need To Know About Working With a Los Angeles SEO Company

So, you want to expand your website’s presence in search?

There are a few key things that you should know before hiring an SEO consultant. Having an understanding of these things will not only help you set realistic expectations but also help you better define if it’s the right choice for your business.

Great Results Take Time

The amount of time it takes to begin to deliver measurable results can differ for each industry.

Industries that have a highly competitive market will need more time and work than other more niche industries.

Companies that have a solid marketing foundation laid are likely to see results more quickly than those that will need a strategy to build up from scratch.

SEO results can start taking shape between 6 and 12 months. The first 1-3 months will be spent on laying the foundation for the strategies that will drive traffic down the line. SEO is a long term strategy and investing in the right SEO company can save you and make you money in the future.

Watch Out for Black Hat SEO

There are so so so many SEO companies out there and they all try different SEO strategies. But not all strategies are beneficial for your business. There’s something called white hat SEO and black hat SEO. Let me explain the difference.

Black hat SEO is an old school technique that uses keyword stuffing, cloaking and using private link networks. This practice can give quick results and as a business owner you might get excited thinking the SEO firm is awesome, BUT the practice goes against search engine guidelines and can end up in penalties from search engines. That means, your website might get blocked to rank at all!

White hat SEO uses optimization strategies that focus on a human audience. It completely follows search engine rules and policies. This practice might take longer to see results, but it’s a long term strategy that will benefit you it the future.

Clear Communication is Important

The consultant that you choose to work with won’t be in your office every day. That’s why it’s so important to keep the communication clear.

The SEO consultant needs to keep you informed of where your investment is going and what kind of results it is driving for your business. Data analysis is a big part of SEO and you should receive monthly reports.

Consider a Local Agency

As you evaluate Los Angeles SEO companies, consider those that are located in your area, have experience in your industry and have proven track records.