SEO for Law Firms

Why you should be using SEO for Law Firms


SEO stands for “search engine optimization” and it is an important tool for helping law firms to get found by potential clients who are searching online. SEO specifically helps with organic rankings, meaning when someone types a relevant search query into Google or another search engine, the results that are generated are based on how well the website aligns with the keywords used. This can be extremely valuable to a law firm because it means their services will be seen by more interested users, resulting in greater visibility and potentially more business. Creating reliable and targeted content can be an excellent way to produce leads, while also strengthening your brand’s image. It is essential that law firms understand how to use SEO properly in order to give them the best chance of succeeding in competitive markets.

What are the results of SEO for law firms?

Higher Page Rankings

Increased web traffic

more leads

Business growth

Investing in quality SEO strategies ensures that the time needed to reach the desired audience will be shorter and provide a better return on investment than traditional methods of marketing.

Rank for high-volume SEO terms like:

Los Angeles Criminal Lawyer

Immigration Lawyer Chicago

Military Divorce Lawyer

Birth Injury Lawyer Michigan

Personal Injury Lawyer NYC

Car Accident Lawyer Los Angeles


A great way to attract more clients is by taking advantage of law firm SEO services. With decades of experience in the legal industry, expert SEO professionals at Zardness can help law firms get noticed online through targeted strategies designed to draw customers in through leading search engines like Google. We will use keyword research, content optimization, link building, and website analysis to ensure that your law firm’s website is easily seen when potential clients search for legal advice. In addition, we monitor your rankings and tweak the strategies as new best practices come into play. Through the right combination of web development skills and marketing know-how, an added layer of visibility can be created to help convert clicks into customers.

SEO for Family Law

With the number of family law firms out there, it can be hard to stand out from the competition. A good SEO strategy can help you reach out to people with complicated family legal issues—whether it’s about divorce or guardianship cases—while ensuring that your website accurately communicates your areas of expertise.


SEO for Bankruptcy Law

For lawyers who want to market bankruptcy law services, SEO is essential. Effective SEO practices can help attract more attention to a bankruptcy lawyer’s website. Having great content on a site, such as informative blog posts that answer commonly asked questions about bankruptcy, helps a website move up in search results and positions the attorney as an expert.

SEO for Criminal Law

For criminal law firms, focusing on SEO through a combination of keywords, page structure, video links, and local links will help draw attention from those seeking legal advice in this field. When used correctly, SEO for criminal law is one of the most effective routes for firms looking to attract target clients in need of representation.

SEO for Personal Injury Law

SEO for personal injury law involves optimizing a law firm’s website to rank higher in search engine results pages for relevant keywords related to personal injury law. Our team is dedicated to delivering high-quality SEO services that produce real results for personal injury law firms.

On-Page SEO

On-page SEO consists of optimizing the titles and meta tags, publishing high-quality content with the right keywords, optimizing images, and building internal links. 



Technical SEO

Technical SEO, consists of optimizing design and architecture, ensuring that pages load quickly and serve clean code, linking between pages using internal links, and improving URL structure. 

Keyword Tracking

We monitor visibility, spot trends in search queries, and identify errors in optimization. Utilizing tracking technology can reveal how changes in content and page organization impact your rankings. 

As a law firm SEO agency, we don’t try to game search engines.
We focus on true marketing to build awareness around your brand.


Search Engine Marketing Strategies

In-Depth Site Review and Keyword Research

We start the SEO campaign by reviewing your site, understanding the important aspects of your business and finding the right keywords that are suitable for your industry.

Competitor Research

We need to find out who your law firm competitors are, what keywords and content they use on their website and how we can surpass them by ranking higher on Google.

It’s crucial to know how other law firms are ranking on search engine result pages.

On-Page SEO
On-Page SEO techniques include adding the right title tags, meta descriptions, headers, URLs and image alt text to rank higher on search engines.
Content Strategy and Execution

Many businesses don’t have time to create quality content on a regular basis. Zardness creates optimized blog posts and website copy that drives traffic to your site.

Mobile SEO Optimization
Mobile searches are more common than desktop searches so having a mobile-optimized website is crucial.
Off-Page SEO

Links are one of the most important ranking factors in SEO. We’re using 100% white-hat SEO strategies which means all backlinks are natural quality links and won’t let Google penalize your website.

Website Testing and Analysis
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Monthly Ranking Reports
Each month you will receive reports detailing keyword rankings, organic traffic and conversions.

Get In Touch With a Law Firm SEO Expert

Let us help you grow your business with our SEO & digital marketing agency located in Los Angeles, CA.